Michelle Bradshaw

Michelle Bradshaw brings over a decade of experience in RFID, combining deep retail expertise with hands-on technical and commercial leadership. She spent 18 years in large-scale retail, where she led the delivery of an enterprise-level RFID programme, gaining first-hand insight into operational challenges and real-world deployment.

For the past six years at ClarityRFID, Michelle has held multiple roles across the business, including Solutions Consultant, QA Engineer, and Pre-Sales Consultant. This breadth of experience allows her to bridge the gap between technology, quality, and customer needs—translating complex RFID capabilities into practical, value-driven solutions. Michelle is passionate about helping retailers and partners unlock the full potential of RFID through clear strategy, robust solutions, and strong collaboration.