Principal, Advisory
KPMG
Martin Sokalski is a Principal at KPMG LLP and the U.S. Advisory AI Leader for the Consumer & Retail industry. With over 25 years of advisory experience, he helps leading organizations reimagine their business with AI and unlock real innovation and exponential value creation. Martin is a recognized thought leader on AI strategy, enterprise scale and adoption, and responsible use.
Sunday Jan 11
1:00pm - 1:30pm
Artificial intelligence is increasingly important for retailers aiming to improve operational efficiency, customer experience and sales performance. Key factors in successful AI adoption include aligning AI strategies with business goals, establishing trust and transparency in implementation, developing a robust technology and data foundation, and promoting a culture that supports the responsible use of AI. Addressing these areas can help retailers manage the challenges of AI integration and realize meaningful benefits. Join this session to explore how one retailer is applying AI to drive innovation in retail.