Marta Frattini

Director Industry Strategy and Marketing

Adobe

Marta Frattini is the Director of Industry Strategy and Marketing – Retail for Adobe's Digital Strategy Group (DSG), working to unlock experience-driven growth for Adobe’s Retail clients. She is a passionate and experienced thought leader in shaping the future of digital marketing and best-in-class customer experiences.

Prior to joining Adobe, Marta spent over 10 years in CRM, Loyalty, Customer Engagement and Digital Marketing roles for global Retail companies., most recently leading the Digital Operations & Innovation team at Gap. As an advocate for innovation and growth, she has spearheaded successful digital transformation and personalization programs, and has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale.

Marta also has extensive experience in strategy consulting and digital agencies, and she brings a global perspective, shaped by personal and professional experiences across North America and EMEA.

Speaking in:

Sunday Jan 12th

1:00pm - 1:30pm

Expo, Level 3, Expo Stage 3

Transforming retail with Walmart: Unlock creative excellence and hyper-personalization with unparalleled efficiency

Walmart, the largest retailer in the world, is investing in the future by leveraging technology to enhance operations and meet evolving customer needs. In this fireside chat, David Hartman, VP of Creative at Walmart, will highlight Walmart’s remarkable journey to bringing brand vision and creative excellence to life with unparalleled scale and efficiency. Discover how Walmart has streamlined content production, enhanced collaboration, and ensured high-quality customer experiences across all channels, positioning itself at the forefront of retail culture and creative. Hannah Elsakr, Founder, Firefly Enterprise, VP, New Business Ventures, Adobe will share insights into how generative AI is revolutionizing content production for Retail and Consumer Goods companies, enabling truly personalized, on-brand content at scale.

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Marta Frattini

Speaking in:

Sunday Jan 12th

Transforming retail with Walmart: Unlock creative excellence and hyper-personalization with unparalleled efficiency