Director, Retail and Consumer Industry Strategy
Adobe
Marta Frattini is the Director of Global Industry Strategy - Retail for Adobe's Digital Strategy Group (DSG), working to unlock experience-driven growth for Adobe’s Retail clients. She is a passionate and experienced thought leader in shaping the future of digital marketing and best-in-class customer experiences.
Prior to joining Adobe, Marta spent over 15 years in CRM, Loyalty, Customer Engagement and Digital Marketing roles for global Retail companies, most recently leading the Digital Operations & Innovation team at Gap. As an advocate for innovation and growth, she has spearheaded successful digital transformation and personalization programs, and has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale.
Marta also has extensive experience in strategy consulting and digital agencies, and she brings a global perspective, shaped by personal and professional experiences across North America and EMEA.
Monday Jan 12
3:15pm - 3:45pm
Exhibitor Big Ideas Stage 5
The Home Depot, the world’s largest home improvement retailer, is reimagining how creativity scales across thousands of products, regions and channels. With custom generative AI trained to reflect its distinctive brand voice and purpose, the company is transforming its content supply chain – accelerating creation, removing silos and ensuring every asset feels authentic. From immersive video to high-impact imagery, they empower teams to produce richer, more relevant storytelling that inspires DIYers and Pros. Join The Home Depot and Adobe to explore how AI is reshaping retail content creation.
