Director, Industry Strategy & Marketing (ISM) - Retail
Adobe
Marta Frattini is the Director of Industry Strategy and Marketing – Retail for Adobe's Digital Strategy Group (DSG), working to unlock experience-driven growth for Adobe’s Retail clients. She is a passionate and experienced thought leader in shaping the future of digital marketing and best-in-class customer experiences.Prior to joining Adobe, Marta spent over 10 years in CRM, Loyalty, Customer Engagement and Digital Marketing roles for global Retail companies., most recently leading the Digital Operations & Innovation team at Gap. As an advocate for innovation and growth, she has spearheaded successful digital transformation and personalization programs, and has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale. Marta also has extensive experience in strategy consulting and digital agencies, and she brings a global perspective, shaped by personal and professional experiences across North America and EMEA.
3:15pm - 3:45pm
Expo, Level 3, Expo Stage 4