Mark Williamson
AVP Retail Media
Costco Wholesale
Mark’s career leading up to Costco gave him a front row seat to the rapid convergence of retail media, shopper marketing, and eCommerce marketing. After successfully building and scaling the initial iterations of retail media programs at Sam’s Club and Ahold Delhaize, Mark undertook the challenge for a third time at Costco Wholesale. Since 2023, Mark has been laying the groundwork to lead Costco into their retail media revolution with a keen focus on member engagement, product sales, and leveraging the growing ecosystem of member-connected media channels.
Speaking in:
Tuesday Jan 13
11:20am - 11:50am
How retail media is navigating its first economic crisis
After coming of age in a relatively booming economic period, RMNs are facing their first big macroeconomic test. How have they responded, and how will those responses shape a rapidly evolving ecosystem? Hear from leaders at two retail media networks on how they've used their platforms to help drive results that helped brand and retailer hit near-term goals while looking ahead to long-term success.