Mark Williamson
AVP Retail Media
Costco Wholesale
Mark’s career leading up to Costco gave him a front row seat to the rapid convergence of retail media, shopper marketing, and eCommerce marketing. After successfully building and scaling the initial iterations of retail media programs at Sam’s Club and Ahold Delhaize, Mark undertook the challenge for a third time at Costco Wholesale. Since 2023, Mark has been laying the groundwork to lead Costco into their retail media revolution with a keen focus on member engagement, product sales, and leveraging the growing ecosystem of member-connected media channels.
Speaking in:
Saturday Jan 11th
9:30am - 9:50am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Mark Williamson, AVP of Retail Media at Costco, will share how Costco is poised to transform the retail media landscape. The presentation will address the company's unique advantages, including its trusted membership model, differentiated organizational philosophy, strong supplier partnerships, and valuable first-party data, which provide a powerful platform for targeted advertising and meaningful customer engagement across physical and digital channels. Viewers will gain insights into Costco's evolving retail media strategy and its potential to drive growth and redefine in-warehouse marketing.
Saturday Jan 11th
9:50am - 10:10am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Following the Mark Williamson's presentation, there will be a discussion between Sarah Marzano, Principal Analyst at EMARKETER, and Mr. Williamson. Topics include Costco's marketing approach, vendor and merchant alignment around RMN value and goals, strategic RMN initiatives across all channels, in-warehouse media strategy, and the fundamental Costco Advantage - which positions Costco as a powerful force in the Retail Media Network Ecosystem.
Linkedin