LaShawn Swann

Hear directly from leaders at TravelCenters of America, Ford Motor Company and Avis as they join WorkJam CEO Steven Kramer for a high impact Big Ideas panel discussion moderated by Will Eadie, host of The Frontline Factor podcast and Chief Strategy Officer at WorkJam. Managing complex frontline operations across multiple brands, formats and service models is an increasing challenge for retailers and service driven organizations. This session will explore how top brands at different points in their digital transformation maturity are turning that complexity into stronger execution, higher engagement and improved performance through a unified digital frontline workplace.

TravelCenters of America, will outline how the organization is streamlining communication, standardizing knowledge, and improving productivity across its Starbucks, Burger King, IHOP, and C-Store operations, along with what is next as they expand into task management and flexible scheduling.

Ford Motor Company will highlight how coordinated communication and digital enablement strengthen frontline readiness and support consistent customer experiences across Ford’s dealer and regional networks.

Avis will share how the company is simplifying frontline processes, improving service consistency across diverse locations, and equipping employees with real-time information that enhances the customer journey.

Attendees will learn about practical strategies for unifying frontline operations, boosting productivity, driving engagement and advancing their own digital transformation maturity toward operational excellence.