Kelly Slessor

Kelly Slessor is a digital marketing strategist, AI expert, and founder of The Ecommerce Tribe and Tribe Gen AI.

With over 20 years of expertise in tech and AI, empowering online retailers with growth strategies. She has guided major brands like Forever New, Uniqlo, Lendlease, Mirvac, Uber Eats, while supporting over 1,000 small to medium businesses.

Eight years ago, she pioneered an AI personalization platform, enabling customized shopping experiences.

Kelly is also committed to digital inclusion, co-founding the Digital Inclusion Project to foster digital growth and education for underrepresented groups. A frequent AI commentator on Sky News, investor, and board advisor. She was recently honored as one of RETHINK Retail’s 2026 Top AI Leaders in Retail and recognized as a Retail Expert in 2025.