Kathleen Mitford

Kathleen  Mitford
Kathleen Mitford
Corporate VP, Global Industry Marketing
Kathleen Mitford leads Global Industry Marketing for Microsoft. She helps customers and partners across industries solve challenges and unlock opportunities with the Microsoft Cloud. She is an expert on the potential for artificial intelligence to help companies reinvent the way they deliver value to customers in their industries, including transforming the customer journey and shopping experiences for Retail customers.

Before joining Microsoft, Kathleen was the EVP and Chief Strategy Officer for PTC, where she led PTC’s product portfolio, strategy, M&A, alliances, marketing, and academic programs. She also drove PTC’s transition to SaaS subscriptions and its leadership in IoT and AR markets.

Kathleen is passionate about diversity and inclusion in tech—particularly when it comes to women. She has received several awards for her leadership and innovation including a Stevie Award and a Mass Technology Leadership Council Award. She lives in Seattle with her family and enjoys art, traveling, and gardening.

Speaking in:

January 15
11:45 am12:15 pm
Expo, Level 3, Expo Stage 4
Retailers have seen tremendous change in what customers expect from their shopping experiences and what is required to build loyalty. To meet evolving customer demand, retailers are turning to generative and conversational AI to help them build more personalized marketing campaigns, deliver meaningful in-store and online experiences, and provide responsive customer care through their channel of… Read more