Founder and CEO
Daydream
Julie Bornstein is the Founder and CEO of Daydream, a new shopping platform that reimagines search for fashion, which launched June 2025. Most recently, Bornstein was the Founder and CEO of THE YES, an AI-powered shopping startup for women’s fashion that was acquired by Pinterest in 2022 for its groundbreaking technology and extensive brand partnerships roster. Prior, Bornstein held leadership roles at startups including Stitch Fix, where she served as the COO and Board Member, helping to scale the company to $1 billion in under six years. She also built and led e-commerce at multi-channel retailers including Sephora as the CMO and Chief Digital Officer, as well as at Nordstrom and Urban Outfitters. Julie currently serves on the Board of Directors for three public companies -- sweetgreen, Redfin and WW (Weight Watchers) -- and as an advisor to multiple start-ups. Julie has a BA and MBA from Harvard and lives in the Bay Area.
Monday Jan 12
12:10pm - 12:40pm
Javits North, Level 4, Klaviyo Stage
Julie Bornstein, Daydream CEO and founder, has been in the business of search for 25 years. Now, with the launch of Daydream, the goal is to use generative AI to match shoppers with the most relevant personalized results from some 8,500 brands - making it easier to find items they love in the world of fashion. Has the company managed to overcome search hurdles that have impeded widespread adoption in the past? Join this panel of experts to explore what’s working and what’s next.
Monday Jan 12
12:50pm - 1:05pm
Overview Lounge, Javits North, Level 5
A dynamic, interactive format where attendees can engage directly with NRF speakers: leading retail executives, experts in their field and technology innovators. These 20-minute sessions are an open mic opportunity for attendees with an All-Access Pass to ask their most pressing questions — whether about strategy, technology adoption, consumer behavior, talent or future trends. The topics discussed are decided by the audience-driven questions. These sessions are closed to press and off the record.
The session is designed to:
• Foster candid dialogue with industry leaders
• Surface real challenges attendees are facing in their businesses
• Provide practical insights that go beyond the prepared remarks of a keynote
• Encourage peer-to-peer learning as questions from the audience often spark ideas relevant to all
It’s less presentation, more conversation — an opportunity for attendees to hear personalized perspectives from the experts shaping the industry today.
