Senior Vice President, Content
National Retail Federation
ill Dvorak is the senior vice president, content at the National Retail Federation, where she is responsible for driving the overall strategic and operational leadership for global content. Dvorak leverages her deep industry experience to identify key issues and opportunities to deliver relevant content, oversee engagement with the NRF Digital Council and NRF Marketing Executives Council, and support the ongoing development of NRF’s growing international portfolio.
Dvorak previously was the chief content officer at CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands. She oversaw the development of industry-leading content across CommerceNext’s annual conference, executive summit, webinars and more. Dvorak joined CommerceNext from NRF where she was vice president, content and retail strategy and led all show content as well as the NRF Digital Council and NRF Marketing Executives Council. Prior to that, she held ecommerce, marketing and technology roles at brands such as National Geographic, Discovery Communications and Encyclopedia Britannica for more than 15 years.
Dvorak holds an MBA from the University of Maryland and a bachelor’s degree from Vanderbilt University. She lives in Alexandria, Va., with her husband, two children and two dogs.
Tuesday Jan 13
1:00pm - 1:30pm
Javits North, Level 4, Klaviyo Stage
In an era when retail headlines change by the hour and technology promises to solve everything from inventory accuracy to world peace, it’s getting harder to separate hype from truth. In this lively, candid, and unscripted conversation, two seasoned retail executives go head-to-head—good-naturedly challenging each other on what’s real, what’s noise, and what’s actually transforming the industry.
From the future of stores to the promise (and pitfalls) of AI, from supply chain myths to leadership lessons learned the hard way, they will unpack decades of experience with humor, humility, and a touch of friendly rivalry. Expect bold opinions, myth-busting moments, and stories you probably won’t hear anywhere else.
Whether you're trying to see through the buzzwords or chart your own career path in a rapidly shifting landscape, this session offers an inside look at what’s fact, what’s fiction, and what every retail professional should really pay attention to next.
