Head of Digital
H&M Americas
Jenn Volk has served as Head of Digital for H&M Americas since 2023, where she is responsible for driving profitable digital growth and innovation across H&M’s North and South America markets.
She joined H&M in 2021 as Head of Business Tech for North America, leading the company’s product management function.
Jenn’s career spans both retail and technology. Prior to H&M, she was Senior Director of Product at thredUP, the largest secondhand marketplace in the U.S. She also worked at Sephora’s Innovation Lab and spent five years at Google.
Jenn holds a bachelor’s degree in economics and finance from Claremont McKenna College and an MBA from Harvard Business School.
Monday Jan 12
1:00pm - 1:30pm
Javits North, Level 4, Logicbroker Stage
As influencer marketing continues to evolve, brands are finding new ways to identify creators that will connect meaningfully to their community, as they look to manage and measure investment across social, digital, and affiliate marketing. In this session we speak to H&M, American Eagle and Walmart who have forged successful creator partnerships, building meaningful collaborations.
