Managing Director EMEA
Outform
David Littlefield is the Managing Director for EMEA at Outform, responsible for driving regional strategy and partnering with leading global brands and retailers to deliver innovative, customer‑centric experiences. Known for his commercial insight and leadership across complex markets, David brings a practical, future‑focused perspective to the evolving world of retail and brand engagement.
Tuesday Jan 13
10:30am - 11:00am
Javits North, Level 4, Klaviyo Stage
In today’s digital-first world, bricks-and-mortar retail must evolve to meet rising consumer expectations — and that evolution begins with purposeful, experience-driven technology. This session explores how retailers can use in-store digitization not just to modernize spaces, but to create immersive, high-impact experiences that drive engagement and conversion. Learn how digital content at the point of purchase can strengthen brand storytelling, influence decision-making, and transform traditional store layouts into interactive, shopper-centric environments. Speakers will share proven strategies for integrating technology that enhances — not distracts from — the customer journey, along with insights into designing scalable solutions that balance creativity with commercial results. Attendees will walk away with actionable ideas to elevate the in-store experience, align digital tools with shopper behavior, and create environments that convert curiosity into loyalty.
