David Katz

David J. Katz is a behavioral economist with a storytelling habit. He uses data, neuroscience, and narrative to decode how and why people buy, and how marketers and merchants can respond with empathy, creativity, and scale.

A fashion, retail, and consumer behavior expert, David is the Executive Vice President, CMO, and Alchemist in Residence at Randa Apparel & Accessories (RAA), a global leader in lifestyle products, producing clothing and accessories for 25 owned and licensed brands, including Haggar, Calvin Klein, Levi’s, Tommy Hilfiger, Columbia Sportswear, Cole Haan, and Dickies sold through major distribution channels worldwide.

His purpose “is to synthesize complex ideas into clear actions by crafting stories that connect patterns, people, and purpose in ways that ignite curiosity, instill confidence, and catalyze progress.”

He is recognized as a retail industry influencer by The Wall Street Journal, CNN, CNBC, The New York Times, and Women’s Wear Daily. He is the co-author of the best-selling book “Design for Response: Creative Direct Marketing That Works,” a “LinkedIn Top Voice,” and a prolific writer and speaker on marketing, technology (including artificial intelligence), and consumer behavior.

David holds neuroscience and business administration degrees from Tufts University and the Harvard Business School. He is fascinated by the science of stimulus and response. He understands what makes Pavlov’s dog salivate and what makes people buy.

- Written by generative AI.

P.S. ALCHEMY: A science or philosophy that transforms something ordinary into something extraordinary, often through mysterious means.