Head of US Marketing
AliExpress
Christopher Carl is a strategy, operations and marketing executive with an established track record of building multimillion-dollar businesses, leading and growing cross-functional teams, and developing and executing go-to-market plans for agencies and brands within the retail, beauty, spirits, lifestyle, hospitality, and luxury goods industries.
As the first US Head of Marketing for AliExpress, his primary goal has been to develop and deploy robust business strategies that not only help promote the brand but also empower the American consumer. Since joining the team in May 2023, he has contributed to growing AliExpress’ order volume by 60% YOY, helped grow the US brand share of voice by more than 75% in year one, bolstered the US headcount by 400%, increased the brand’s cross-platform social media following by 500% in the US, and increased brand awareness by 100%.
Tuesday Jan 13
11:30am - 12:30pm
Exhibitor Big Ideas Stage 5
As AI reshapes how consumers discover and evaluate products, retail growth is increasingly shaped by conversational AI, social algorithms, and creator-generated content. Micro-influencers and authentic, GEO-optimized content are emerging as powerful drivers of visibility and trust, especially as traditional search gives way to AI-powered discovery.
In this session, leaders from retail, AI, and commerce platforms discuss how data intelligence, AI, creators and platform ecosystems are converging to influence discovery, engagement, and growth, and what these shifts mean for retailers in an AI-enabled commerce landscape.
