Cassandra Napoli

Senior Strategist, WGSN Insight

WGSN

Cassandra is a senior strategist and trend forecaster with a focus on digital culture and marketing. Uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how social media and technology are reshaping consumer identities. Her work and opinions have been quoted in various publications including The Guardian, Forbes, Vogue Business, GQ, Refinery29 and The Business of Fashion.

Speaking in:

Tuesday

January 18

11:15 am–11:45 am

Chinese shopping festivals – How to prepare and capitalize on growth opportunity

As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by a Nick Woodhouse from Authentic brands to discuss the planning involved in creating successful festival campaigns.