Brooke DiPalma
Senior Reporter
Yahoo Finance
Brooke DiPalma is a Senior Reporter for Yahoo Finance based in New York, where she covers the stock market, economic data, consumer behavior, consumer packaged goods, fast food, restaurants, retail and more. DiPalma graduated from Marist College where she studied journalism and political science. DiPalma is also interested in mental health. She is the founder and director of P.S. I Love You Day, Inc., a non-profit organization focused on mental health awareness and suicide prevention.
Speaking in:
Sunday Jan 11
11:20am - 11:50am
Breaking through the noise: How emerging brands are capturing attention amidst a cacophony of messaging
Capturing the consumer’s attention today is a Herculean task. As they’re bombarded with conflicting media and messages, helping them find your brand and embrace its attributes requires genuine values, emotional connections, embracing new platforms and community engagement. Hear from three brands who are beating the odds and breaking through market noise to win over shoppers.