Brieane Olson

Brieane Olson
Brieane Olson
Serving as President of Pacsun, the popular youth retailer since 2021, and transitioning to her new role as CEO as of April 2023, Olson has played an instrumental role in building and strengthening Pacsun’s brand through innovative strategies with a Gen Z focus.

As an Innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives, Brieane leads with creativity, innovation, and a digital first mentality. During her tenure at PacSun, Olson spearheaded innovative collaborations for the LA based lifestyle brand, including working closely with Kanye West and Kendall and Kylie Jenner and launching both Men’s and Women’s shops at Selfridges in 2018 with launch parties hosted by PacSun partners Jerry Lorenzo.

Olson graduated from the University of California, Berkeley with a Bachelor of Arts, Mass Communications & Business and attended Harvard Business School’s Advanced Management Program, where she is currently an AMP Ambassador. She is a board member at Women In Retail Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She currently resides in Newport Beach, California with her two children, Colette and Rousseau, ages 8 and 10.

Speaking in:

January 14
12:10 pm12:40 pm
Javits North, Level 4, CommerceHub Stage

It’s mainstream in China, projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of seasoned retail and advertising executives from Fanatics, Roku and PacSun will discuss different approaches… Read more