January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
CEO
Pacsun
Serving as President of Pacsun, the popular youth retailer since 2021, and transitioning to her new role as CEO as of April 2023, Olson has played an instrumental role in building and strengthening Pacsun’s brand through innovative strategies with a Gen Z focus.
As an Innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives, Brieane leads with creativity, innovation, and a digital first mentality. During her tenure at PacSun, Olson spearheaded innovative collaborations for the LA based lifestyle brand, including working closely with Kanye West and Kendall and Kylie Jenner and launching both Men’s and Women’s shops at Selfridges in 2018 with launch parties hosted by PacSun partners Jerry Lorenzo.
Olson graduated from the University of California, Berkeley with a Bachelor of Arts, Mass Communications & Business and attended Harvard Business School’s Advanced Management Program, where she is currently an AMP Ambassador. She is a board member at Women In Retail Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She currently resides in Newport Beach, California with her two children, Colette and Rousseau, ages 8 and 10.
11:45am - 12:15pm
Expo, Level 3, Expo Stage 3
As the retail landscape evolves, pricing strategies must adapt dynamically to an unprecedented rate of change. In this forward-thinking session with Rob Brooks, Chief Operating Officer at Saks Global, we’ll delve into the critical forces shaping pricing decisions from tariffs to inflation to changing consumer trends. From navigating the complexities of tariffs and inflation to exceeding the expectations of increasingly savvy consumers, this session will equip you with actionable strategies to stay ahead.
Discover how innovative approaches, fueled by data and AI, can help you create resilient pricing models that balance profitability and consumer satisfaction. Whether you're looking to fine-tune your response to global economic trends or optimize your pricing and promotional strategy with shifting consumer behaviors, this session offers a roadmap to think differently and succeed in 2025 and beyond.
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