Alex Rangel

VP of Marketing & Strategy

Outform

Alex Rangel is an accomplished marketing executive with extensive experience in building memorable brand experiences and driving innovative marketing strategies for global clients. Currently serving as VP of Marketing and Strategy, Alex directs a multidisciplinary team, leading brand campaigns and marketing programs for industry-leading companies such as Absolut, Delta, Tag Heuer, Amazon, H&M, Google, Nest, and Dick’s Sporting Goods. His leadership and creative vision have consistently elevated brand awareness and product performance through strategic, data-driven campaigns.

With a Master’s Degree in Marketing and Advertising from Florida International University and an Art Direction Degree from Miami Ad School, Alex brings a unique blend of strategic, creative, and business acumen to every project. His expertise spans cross-channel marketing, consumer insights, brand identity development, and innovative digital strategies.

Speaking in:

Monday Jan 13th

2:00pm - 2:30pm

River Pavilion, ReturnPro Stage

Seamlessly enhancing the in-store journey with targeted technology solutions

In this session, learn how Delta Faucets is revolutionizing its in-store marketing program and integrating digital elements into meaningful shopper and associate experiences. This collaboration focuses on creating a "digital handshake," blending physical displays with web-based virtual experiences to guide users through new product releases, showcasing how technology introduces innovative experiences and enriches brand storytelling, adding value to the customer journey.

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Alex Rangel

Speaking in:

Monday Jan 13th

Seamlessly enhancing the in-store journey with targeted technology solutions