Alex Rangel

Alex Rangel is a senior marketing and strategy executive at Outform Group, a global retail innovation, design, and manufacturing company working with some of the world’s leading brands and retailers. As Vice President of Marketing, Strategy, and Agency Services, Alex operates at the intersection of brand strategy, in-store experience, digital transformation, and commercial growth.

With nearly two decades of experience across retail, consumer electronics, luxury, and experiential environments, Alex helps organizations translate business strategy into scalable physical and digital retail solutions. His work spans go-to-market strategy, shopper experience design, retail media integration, and the application of emerging technologies, including AI, to improve speed, efficiency, and performance across the retail value chain.

Alex plays a central role in shaping Outform’s global positioning and vertical expansion, while also advising clients on how to modernize store formats, connect physical environments to data and content ecosystems, and drive measurable impact at the point of decision. He frequently collaborates with C-suite leaders, retail operators, and technology partners to bridge the gap between vision and execution.

Known for his pragmatic approach and strategic clarity, Alex brings a grounded perspective on where retail is headed, what truly drives shopper behavior, and how brands can build future-ready experiences without losing sight of operational realities.