Alex Paull

Retail is evolving beyond the traditional model  -  today’s consumers want experiences, not just transactions. The most forward-thinking leaders are redefining how they show up in consumers’ lives by transforming their brands into complete lifestyle ecosystems. This 30-minute discussion, moderated by American Express, will explore strategies top retailers use to bring this ecosystem vision to life. Speakers will share practical approaches for embedding brand values across every touchpoint, building connections that offer identity and belonging - not just products - and ultimately earning a greater share of customers’ wallets and time.