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Alain Tadros

Alain Tadros

Vice President and CMO & Digital Strategy

Metro Inc.


Alain Tadros boasts more than 30 years of experience in business leadership and management both in Canada and the United States. During this time, he held a wide array of positions.

As CMO, he currently leads the Marketing, Loyalty, Customer Intelligence, Digital Strategy, Customer Care and eCommerce teams at Metro Inc, a leading Retailer in Canada. He is responsible for all marketing activities and represents the voice of the customer for the Pharma and Food divisions that include Metro, Super C, Richelieu, Ami, Adonis, Jean Coutu, Brunet, Metro Ontario and Food Basic banners, within the executive committee.

Speaking in:

Monday Jan 12

1:30pm - 2:00pm

Exhibitor Big Ideas Stage 3

Growing market share in a disrupted retail landscape

Retailers across the Americas are operating in one of the most volatile environments in decades. Customer loyalty is fragmenting, price sensitivity is surging, and competitive intensity is reshaping where and how people shop - forcing retailers to rethink what value truly means. With shoppers switching more readily and expectations rising faster than ever, the margin for error has never been smaller.

In this session, we unveil brand-new insights from dunnhumby’s latest Retailer Preference Index, released just before NRF, and bring together a powerhouse panel of industry leaders - including executives from Metro Inc. and Ahold Delhaize USA - to unpack what it all means for growth in 2026.

Attendees will walk away with:

  • A clear view of which retailers across the Americas are best positioned for long-term growth - and the customer value propositions driving their momentum.

  • Cross-market insights from Canada, the U.S., Mexico, Colombia, and Brazil, revealing both shared pressures and unique competitive dynamics.

  • Executive perspectives on the biggest challenges and strategic priorities for the year ahead, and what actions will matter most in the race for market share.