Gen Z may have the smallest wallets today, but their spending habits are already setting the tone for tomorrow.  From evolving definitions of value to distinct purchase habits, we’ll unpack insights that can better inform retailers on how to shape assortment, marketing, and more to stay relevant as Gen Z influence grows.

Consumer Insights Studio brings our industry’s most trusted shopper data to life through interactive, real-time demos designed for retail decision-makers. Developed by a team of experts from the National Retail Federation, Affinity Solutions and Pyxis by Bain & Company, the Consumer Insights Studio delivers a robust data suite designed for retailers to support smarter decision-making and drive business growth. From customizable dashboards with GenAI-powered insights to custom projects and direct data feeds, we provide flexible options to support your decision-making, with expert guidance along the way.

Stop by to see the data. Stay for the conversation.

Learn more about the Consumer Insights Studio.