retailmediatools is a cloud-based technology platform that helps retailers and eCommerce companies run their own retail media offerings. These advertising solutions make it possible to generate highly profitable additional revenue from suppliers' media budgets.
Features of retailmediatools include ad serving, ad auctioning, personalization, campaign management, event tracking, audience targeting, self-service, AI-insights and more. Retailers can use it to offer sponsored products/search and display & native ads as well as personalized offers to their suppliers.
retailmediatools stands out especially for its flexible and holistic ad formats, for giving the retailer full control (e.g. over their data, pricing, advertiser relationship), its flexible API interfaces based on the modern technology approach "headless & API-First", and by understanding the retail aspect in retail media.
Instead of a strict "buy or make" decision, retailmediatools also enables a seamless extension of existing systems.
