Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels in more than 28,000 stores across more than 70 countries.
Sunday Jan 11
9:30am - 10:00am
Exhibitor Big Ideas Stage 5
Shelves don’t talk - at least not yet - but they’re speaking volumes about your store. The way prices update, promotions trigger, and products are highlighted tells shoppers instantly: This store is on point… or it’s not.
That’s where electronic shelf labels and IoT come in. They’re giving retailers something we call ‘shelf awareness’ - the ability to react in real time, to turn every shelf into a communication vehicle, and to make the in-store experience as dynamic as online. And shoppers? They’re rewarding the stores that nail it.
To sharpen the picture, we’ve just completed a unique study with over 5,000 shoppers across the US, UK, France, Italy, and Germany. The findings were surprising - sometimes even counterintuitive - but one message was clear: tomorrow’s winners will be the retailers who can blend efficiency with experience, and technology with human touch. And in a market this competitive, getting that balance right isn’t optional. It’s the difference between staying relevant… and getting left behind.”
