Wink is an identity-driven commerce platform built for modern retailers who need to reduce fraud, increase conversion, and create faster, more personal customer experiences online and in-store.
At the core of Wink is biometric authentication that enables secure, frictionless payments and checkout using face, palm, or voice. Wink works across channels and devices, from POS and kiosks to mobile and e-commerce, without locking retailers into proprietary hardware or a single environment. Identity becomes the anchor, not the card, phone, or app.
Wink helps retailers go beyond payments. The platform seamlessly integrates loyalty and rewards, enabling automatic recognition, personalized offers, and top-of-wallet experiences without logins or account lookups. Built-in age verification supports age-restricted commerce with fast, compliant biometric checks at checkout or point of entry.
On the risk side, Wink delivers biometric fraud management that reduces account takeover, friendly fraud, and chargebacks by verifying that the real customer is present, without adding friction. Retailers can deploy Wink as part of their existing payment stack or through Wink’s payment gateway, with modular controls and orchestration.
Wink’s primary focus is retailers seeking a future-ready commerce foundation where identity, payments, loyalty, and trust converge, creating faster checkout, stronger security, and better customer experiences everywhere commerce happens.