Adyen

Sponsored events

• Sunday Jan 11

  10:15am - 10:45am

  Exhibitor Big Ideas Stage 3

  Profit starts at checkout

  Checkout isn't just a point of payment, it's a critical profit lever. With continued macro pressure, enterprise retailers need practical ways to control costs and find new sources of income. 

  In this session, retail leaders will share how they use payments to support both goals: lowering the total cost of payments and building new revenue opportunities. 

  We’ll explore:

  • Lower-cost rails: Using intelligent routing and product offerings like US Debit to optimize payment acceptance and reduce interchange fees.
  • AI-driven fraud prevention: Stopping fraud while keeping approval rates strong, especially for  high-value transactions.
  • Operational efficiency: Using modern Managed Cloud Payments (MCP) Servers and APIs to simplify terminal management, automate updates, and reduce manual in-store work.
  • New revenue models: Opening cafes or F&B flows inside stores, adding marketplace features, or supporting new customer journeys - all through one, adaptable platform.
  • Global expansion: Accepting  local payment methods (LPMs), supporting preferred currencies, and reducing cross-border friction. 
  • Frictionless CX: Personalizing payment options and using unified commerce data to drive loyalty and repeat spending.

  Overall attendees will leave with clear, actionable ways to make every transaction work harder for your business. 

• Tuesday Jan 13

  10:30am - 11:00am

  River Pavilion, Snowflake Stage

  Beyond the 'buy' button: Thriving in the new agentic commerce era

  We are entering an era where AI agents do not just assist customers, they effectively become the customer. Today, this begins in a very tangible way: transactions taking place directly within an LLM powered chat window, with a human still present in the loop. OpenAI is quickly developing this near-term reality where discovery, decision making, and purchase all happen inside a single conversational surface. 

  This is only the first chapter. The next leap is a world where agents drive the majority of commerce autonomously, searching, deciding, and transacting at machine speed. That future raises profound questions. Will the industry fragment into disconnected silos, or can we collectively build an interoperable ecosystem that protects merchant identity, data, and choice?

   This panel, featuring leaders from VF Corporation, OpenAI and Adyen, focuses on both horizons. We will explore how to enable tomorrow’s immediate need—commerce inside chat with humans in the loop—while also designing the long term infrastructure required for agent driven commerce at scale. That infrastructure relies on a Universal Translator model that allows retailers to plug in once and securely interact with any agent on any platform, while preserving brand equity, data ownership, and trust.

  Why It Matters: This is not just a new chapter for retail, it is a complete rewrite. Preparing for both the immediate shift into conversational commerce and the long term rise of autonomous agents will determine who thrives in a world where commerce becomes invisible and trust becomes the defining factor.