Adyen

Sponsored events

• Sunday Jan 11

  10:15am - 10:45am

  Exhibitor Big Ideas Stage 3

  Profit starts at checkout

  Checkout isn't just a point of payment, it's a critical profit lever. With continued macro pressure, enterprise retailers need practical ways to control costs and find new sources of income. 

  In this session, retail leaders will share how they use payments to support both goals: lowering the total cost of payments and building new revenue opportunities. 

  We’ll explore:

  • Lower-cost rails: Using intelligent routing and product offerings like US Debit to optimize payment acceptance and reduce interchange fees.
  • AI-driven fraud prevention: Stopping fraud while keeping approval rates strong, especially for  high-value transactions.
  • Operational efficiency: Using modern Managed Cloud Payments (MCP) Servers and APIs to simplify terminal management, automate updates, and reduce manual in-store work.
  • New revenue models: Opening cafes or F&B flows inside stores, adding marketplace features, or supporting new customer journeys - all through one, adaptable platform.
  • Global expansion: Accepting  local payment methods (LPMs), supporting preferred currencies, and reducing cross-border friction. 
  • Frictionless CX: Personalizing payment options and using unified commerce data to drive loyalty and repeat spending.

  Overall attendees will leave with clear, actionable ways to make every transaction work harder for your business. 

• Tuesday Jan 13

  10:30am - 11:00am

  Snowflake Stage

  Beyond the 'buy' button: Thriving in the new agentic commerce era

  We’re entering an era where AI agents don’t just assist customers — they become the customer. They will search, decide, and transact at machine speed, reshaping the retail journey from discovery to checkout.

  For retailers, this is more than a technology trend. It’s a profound shift in belief about what’s possible in commerce: transactions without touchpoints, payments without clicks, and loyalty without direct human interaction. Companies like Google are building consumer-facing agents, while retailers like [Featured Client Executive, Company] are evaluating the seismic changes this brings to brand, margin, and customer trust.

  At the center of this revolution is payments infrastructure. In an agentic economy, retailers must ensure that authorization, fraud detection, and settlement happen in real time — invisible, secure, and instant. Insert operational efficiencies here. Adyen is helping lead this transformation, ensuring trust is built into every transaction where agents talk to agents.