Google

Chairman's Circle

Google is dedicated to our mission of organizing the world's information and making it universally accessible and useful, a mission we extend to empowering the global retail community.

As the enterprise engine for transformation, Google Cloud provides a secure, open, and scalable platform infused with the best of Google’s AI and data capabilities. Across Google, we bring holistic value to retailers by unifying insights and solutions across the entire customer journey, including:

Cloud & AI: Delivering the groundbreaking generative AI capabilities of Gemini and powerful enterprise data analytics via BigQuery to revolutionize operations, supply chain, and employee productivity.

Commerce & Search: Providing world-class discovery, browse, and recommendation technology for your digital storefronts, leveraging the core AI expertise of Google Search.

Ads & Marketing: Enabling powerful omnichannel growth and measurement by using first-party data to optimize campaigns and reach high-value customers across the full Google Ads ecosystem.

Partner with Google at NRF to build the agile, customer-centric retail business of tomorrow.

Sponsored events
  • Sunday Jan 11

    3:00pm - 3:30pm

    MicroTouch Stage

    Beyond the map: How Papa John’s and FTD use AI to master deliveries

    Unlock the power of AI to transform your supply chain and operations. In this session, we'll learn how Papa John’s and FTD use Google Maps Platform and their AI-powered maps to streamline deliveries, whether it’s managing an in-house fleet or collaborating with third-party providers. We will explore how AI-driven data insights can optimize every step of the delivery process. How do they deal with delivery challenges and what do they see is the future of deliveries using AI tools?

    This talk is for retail, logistics, and operations leaders looking to leverage AI for efficiency, speed, and competitive advantage.

    Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device during the live session to access the audio feed. (Extra earbuds available, while supplies last.)

  • Monday Jan 12

    7:00pm - 9:00pm

    Manhattan Center, Times Square

    Retail's Big Concert

    Open to attendees 21 years or older with an Expo or All-Access Pass. Separate registration required.

    Retail’s favorite night out is back! Retail’s Big Concert returns to NRF 2026 with a live performance by global superstar Joe Jonas. Join us at the iconic Manhattan Center in Times Square for an unforgettable evening of high-energy entertainment and feel-good vibes.

    Seating is limited -- register now!