Tuesday Jan 13
1:00pm - 1:30pm
Klaviyo Stage
As consumer inboxes become more fragmented and privacy expectations evolve, retailers must reimagine how to build meaningful customer connections across every marketing channel. In this session, attendees will hear how one brand is using RCS messaging to deliver rich, personalized communications that drive measurable results. You’ll learn how RCS is transforming every interaction into a real-time feedback loop, collecting valuable zero-party data from customers that fuels AI-powered personalization across email and push to build strong, more profitable customer relationships. Attendees will leave with a clear perspective on how to future-proof their omnichannel marketing and customer communications strategies, adapt to evolving privacy and messaging standards, and harness the full potential of RCS to create conversations that convert.
