Curated for You (CFY) is a Purchase Intent Platform for fashion and beauty retailers.
CFY improves discovery by understanding why shoppers buy and turning that intent into curated, shoppable experiences. Shoppers start with a moment—“rainy day outfit,” “cozy season,” “tall girl approved,” “ski trip looks.” That demand forms across social, creators, email, search, and AI discovery.
CFY builds shoppable experiences for each intent and personalizes them by geography, affinities, weather, trend signals, and more—so each shopper sees what fits her life right now.
How it works
1. Insights Engine: identifies the moments driving demand and maps them to your assortment (e.g., Galentine’s Day, Cabo Vacay)
2. Merchandising: builds and maintains influencer-style experiences (outfits, sets, color stories) using your rules and refresh cadence
3. Marketing toolset: publishes and activates these experiences across site, email, paid, SEO, GEO, social, and AI shopping channels
As customers engage, CFY learns what resonates and improves future experiences—reducing manual upkeep while keeping content fresh as trends and seasons shift.
Results include a 2.5x lift in conversion, millions in incremental revenue, and thousands of manual merchandising hours saved—helping teams and agents move faster, drive new-user traffic, and convert existing demand. Retailers include REVOLVE, Steve Madden, and Zenni.
