Future Demand is the audience intelligence and personalisation layer for experience-driven B2C brands and retailers. We help small and mid-sized marketing teams achieve enterprise-grade targeting and personalisation without the cost, complexity, or headcount typically required to run a CDP, marketing cloud, and multiple channel tools in parallel.
Our platform connects to your first-party data and content catalogue, identifies why customers are interested through Taste Clusters, and automatically turns that insight into usable segments and content signals. Those signals can be activated consistently across paid and owned channels, including Meta, Google and YouTube, TikTok, email, SMS and WhatsApp, and on your website. Marketers can discover audiences with Backhaul, ask questions in natural language with Sentinel, launch and optimise campaigns with Wave, and personalise on-site experiences and recommendations with Affinity.
Future Demand does not ask teams to adopt new complex workflows. You keep the tools you already use, such as your CRM, email provider, and commerce stack, and we make them faster and smarter by delivering ready-to-use segments, creatives and personalisation inputs. The result is more relevant messaging, higher conversion, and less time spent on manual list building, reporting, and campaign setup.
