Sierra is the platform that helps businesses build better, more human customer experiences with AI. With Sierra, businesses deploy their own AI agent to communicate with customers in natural language, solve complex problems, and take action in real time. Sierra is the platform that helps businesses build better, more human customer experiences with AI. With Sierra, businesses deploy their own AI agent to communicate with customers in natural language, solve complex problems, and take action in real time.
Brands like ADT, Sonos, SiriusXM, and Casper have partnered with Sierra to improve customer satisfaction and operational efficiency in the moments that matter.
Monday Jan 12
12:10pm - 12:40pm
River Pavilion, Snowflake Stage
Ecommerce’s AI transformation is redefining every step of the customer journey, from product discovery to post-purchase support. As automation and action-taking AI agents reshape how brands operate, the opportunity isn’t just to make ecommerce more efficient - it’s to make it more personalized.
This fireside chat explores how SiriusXM developed and deployed an AI agent, Harmony, that transformed their customer experience, handling everything from subscription management to technical troubleshooting—all while maintaining the brand's signature personality. Recently, SiriusXM announced that Harmony now has the memory and context to move from highly effective one-time interactions to lasting, proactive relationships. Kate Anissimov will share how this intelligence layer enables truly personalized experiences at massive scale.
