Jean-Denis Mariani

Former CDO of Coty

Independent Senior Advisor

With 25 years of experience in digital transformation, including the last 10 years in the beauty industry, Jean-Denis Mariani has held senior leadership roles in Digital at L'Oréal, LVMH, and Coty. Prior to his time in beauty, he was involved in major entrepreneurial adventures across diverse industries, including travel, utilities, gaming, and experience gifts. Most recently, as Chief Digital & Ecommerce Officer at Coty (Nov 2020 - Nov 2023), he led the company’s global digital transformation, driving e-commerce revenue and overseeing multiple digital functions across 39 brands in 125 countries.

After his tenure at Coty, he completed an Advanced Management Program (AMP) at Wharton. Currently, he is a Senior Advisor for several private equity firms, where he creates value through digital transformation and e-commerce acceleration for selected companies in their portfolio.

His background combines entrepreneurial leadership with extensive corporate experience, focusing on digital and e-commerce innovation, with a genuine passion for customer experience and advocacy strategy.

Speaking in:

Monday Jan 13th

4:00pm - 4:30pm

Expo, Level 1, Expo Stage 2

Video commerce best practices by JD Sports, Coty & Firework

Explore the future of online shopping with Chief Digital Officer of JD Sports, Arianne Parisi and Coty’s ex-CDO Jean-Denis Mariani, in a panel hosted by Firework’s SVP of Revenue Billy Cladek and Head of Beauty Kristi Vannatter. In this session, we will dive into the rapidly evolving world of video commerce and how it’s revolutionizing consumer engagement. Our panelists will share their experiences and insights on leveraging shoppable video, digital showrooms, and interactive content to drive sales and create immersive customer journeys. Discover how this next-generation digital retail experience shapes commerce's future and what it means for your brand.

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