Retail's Big Show Overview

Step up, so you can fast forward.
One-click purchases. Same-day delivery. Next day restocks. Today’s retail customers have a need for speed. But is faster always better? If in pursuit of quick turnarounds, you’re sacrificing quality experiences or your company’s operational health, you may soon find yourself in the danger zone.

Moving fast forward, together.

Come together with your retail peers at NRF 2027: Retail’s Big Show in New York City January 10-12, 2027.

Retail’s Big Show is the retail industry’s biggest, most important event, bringing together more than 45,000 retail industry professionals to New York City’s Javits Convention Center every year to explore the new technology and trends moving the industry forward.

Here, you’ll discover insights and technology to help you balance what the customer wants with what your company needs to thrive.

The Expo at NRF - Retail's Big Show

Retail's Big Show recap

Look back and explore blogs, photos, videos and highlights from NRF 2026 — all in one place.

Calibrate your brand's perfect speed

NRF 2027: Retail’s Big Show is the industry’s number one education and networking destination for top brands. Here you’ll find the latest retail trends and tech, expert insights, product demos and the place to make priceless connections. Retail’s Big Show has everything you need to move fast and go forward.

175+ sessions

Get up to speed on the data, technology, experiences and insights driving retail into the future.

See the agenda

An unrivaled Expo

1,000+ industry partners bring all the latest technology and service partners together in one spot.

Explore the Expo

The NRF Innovators Showcase

Your front row seat to the retail tech that’s moving companies forward fast.

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The Startup Hub

The most promising startup companies are placed front and center. Meet the next generation of retail groundbreakers!

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The AI Stage

Go deep into the rapidly changing role of AI, robotics, agentic AI and emerging technologies in retail.

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The Reverse Logistics Stage and Pavilion

Spotlighting the systems, strategies and solutions reshaping returns, resale and recovery at scale.

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Retail Store Tours

Take a guided walk through New York City’s most enviable retail spaces.

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Expo Tours

See guided, in-depth studies of retail technology across specific business disciplines.

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Networking opportunities

From the Opening Party to Retail’s Big Concert you can relax and connect with your fellow NRF attendees while enjoying the sights and sounds of NYC.

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Retail Media Networks Workshop

A new one‑day workshop delivers focused sessions and curated networking devoted to the fastest‑growing channel in retail.

What keeps people coming back to Retail's Big Show?

Exhibit and sponsor at NRF 2027

Showcase your latest innovation on retail's largest stage! Being part of the NRF Expo gets you in front of retail decision-makers from more than 100 countries. Exhibitors can also purchase additional branding opportunities to boost your presence at Retail's Big Show.

Contact: Tami Sakell, VP of sales, at (202) 661-3044 or sakellt@nrf.com