Retail Expo Pass

Our Expo has what you need to move fast forward.
If it’s moving retail forward, you’ll find it here! The Expo at NRF 2027 is a massive marketplace for innovation, and retailers can experience it for FREE.

Speed up your success.

The Expo Pass gives you firsthand access to partners and solutions that can speed up your success. Immerse yourself in must-see retail technologies and save yourself weeks or months of online research!

View the list of exhibitors and start planning your visit.

 
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The Expo at NRF - Retail's Big Show
 

Expo Pass

Register

Retail Expo Pass

Retail Expo Pass by 12/30/2026: FREE

  • Retail Expo Pass starting 12/31/2026: $100

Non-Retail Members

Expo Pass by 12/30/2026: $2,000

  • Expo Pass starting 12/31/2026: $2,100

Non-Retail Non-Members

Expo Pass by 12/30/2026: $3,200

  • Expo Pass starting 12/31/2026: $3,500

The Expo Pass allows access to the Expo during regular Expo hours including Exhibitor Big Ideas sessions, NRF Innovators Showcase, Startup Hub, Foodservice Innovation Zone and the Opening Party.

So many experiences in one Expo pass

The Expo

More than 1,000 of the industry’s most forward-thinking solution providers showcasing the latest technology.

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Exhibitor Big Ideas

100+ Exhibitor Big Ideas sessions featuring demos and case studies presented by solution providers and their retail clients.

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The AI Stage

Go deep into the rapidly changing role of AI, robotics, agentic AI and emerging technologies in retail.

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NRF Innovators Showcase

You’ll see groundbreaking artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more.

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The Startup Hub

Spotlighting the newest companies bringing creative solutions and bold innovation to retail.

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Networking opportunities

The NRF 2027 Opening Party in Times Square, Expo Happy Hours and other networking events.

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