Separate registration and additional fee required. Retailers only. 

Retail Store Tours can be purchased when you register for NRF 2027 or through the dashboard (see Add-on Experiences) after registration has been completed. 

Retail Store Tours are expert-led, highly curated walking tours of cutting-edge retail locations. Guided by industry experts, each tour includes visits to several standout stores where you'll gain insider access to the latest in retail tech, store design, employee training, and operational best practices.

Tour Locations & Schedule:

American Dream: The Future of Experiential Retail

American Dream is redefining what a retail destination can be by blending shopping, entertainment, dining, hospitality, technology, and social engagement into a single immersive ecosystem. As one of the most innovative mixed-use destinations in North America, it offers retailers a unique opportunity to explore how experiential retail, digital engagement, and destination-driven experiences are shaping the future of consumer behavior. This guided tour showcases innovative concepts, including interactive experiences, digital engagement strategies, experiential store formats, and emerging technologies designed to capture consumer attention, drive visitation, and strengthen brand loyalty.

When is this tour offered?

Saturday, January 9, 2027 at 10:00 am-2:00 pm and 3:00-7:00 pm

Please note: This tour is 4 hours.

Fifth and Madison Avenues: Iconic Retailers & Best Practices

Experience retail excellence in one of the world's most influential shopping corridors. This tour provides an inside look at flagship destinations including Tiffany & Co., Gucci, Hermès, Saks Fifth Avenue, and Bergdorf Goodman, while exploring the unique ecosystem that has made Fifth and Madison Avenues global symbols of luxury retail. Discover how iconic brands balance heritage, innovation, customer experience, and operational excellence to remain relevant and desirable across generations.

When is this tour offered?

Saturday, January 9, 2027 at 10:00 am-12:00 pm, 12:30-2:30 pm, and 3:00-5:00 pm

Monday, January 11, 2027 at 5:30-7:30 pm

Tuesday, January 12, 2027 at 5:30-7:30 pm 

The Meatpacking District: Innovation & Reinvention

Discover one of New York City's most dynamic retail neighborhoods, where design, technology, culture, and commerce come together. This guided walking tour through the Meatpacking District showcases a diverse mix of flagship stores, emerging retail concepts, experiential destinations, innovative dining venues, and digitally enabled brand experiences. Retailers will gain firsthand insight into how leading brands use physical spaces to test new ideas, engage consumers, and redefine the role of the store in today's retail landscape.

When is this tour offered?

Saturday, January 9, 2027 at 10:00 am-12:00 pm, 12:30-2:30 pm, and 3:00-5:00 pm

Monday, January 11, 2027 at 5:30-7:30 pm

Tuesday, January 12, 2027 at 5:30-7:30 pm 

SoHo: Retail Innovation, Fashion & Technology in Action

Sponsored by Cloudinary and Stripe, Inc.

Explore one of the world's most influential retail neighborhoods, where fashion, technology, and innovation converge. Home to iconic flagship stores, emerging brands, and a growing AI and tech ecosystem, SoHo serves as a living laboratory for retail reinvention. Explore how leading retailers use immersive experiences, innovative merchandising, and new business models to engage customers and shape the future of retail.

When is this tour offered?

Saturday, January 9, 2027 at 10:00 am-12:00 pm, 12:30-2:30 pm, and 3:00-5:00 pm

Monday, January 11, 2027 at 5:30-7:30 pm

Tuesday, January 12, 2027 at 5:30-7:30 pm 

Union Square: An Urban Crossroads 

See one of Manhattan's most dynamic retail ecosystems, where commerce, transit, public space, culture, dining, and community converge. Unlike traditional shopping destinations, Union Square demonstrates how retail can thrive as part of a broader urban experience. This tour showcases how brands leverage high foot traffic, diverse consumer missions, and constant activity to create engaging customer experiences, test new concepts, and drive performance in a rapidly evolving retail landscape.

When is this tour offered?

Saturday, January 9, 2027 at 10:00 am-12:00 pm, 12:30-2:30 pm, and 3:00-5:00 pm

Monday, January 11, 2027 at 5:30-7:30 pm

Tuesday, January 12, 2027 at 5:30-7:30 pm 

Tour starting locations will be announced just prior to NRF 2027.

Click here for further information about the NRF 2027 Retail Store Tours.

In partnership with Retail Store Tours