Google is dedicated to our mission of organizing the world's information and making it universally accessible and useful, a mission we extend to empowering the global retail community.
As the enterprise engine for transformation, Google Cloud provides a secure, open, and scalable platform infused with the best of Google’s AI and data capabilities. Across Google, we bring holistic value to retailers by unifying insights and solutions across the entire customer journey, including:
Cloud & AI: Delivering the groundbreaking generative AI capabilities of Gemini and powerful enterprise data analytics via BigQuery to revolutionize operations, supply chain, and employee productivity.
Commerce & Search: Providing world-class discovery, browse, and recommendation technology for your digital storefronts, leveraging the core AI expertise of Google Search.
Ads & Marketing: Enabling powerful omnichannel growth and measurement by using first-party data to optimize campaigns and reach high-value customers across the full Google Ads ecosystem.
Partner with Google at NRF to build the agile, customer-centric retail business of tomorrow.
Tuesday Jan 12
8:00pm - 10:00pm
Manhattan Center, Times Square
Two entertainers, one amazing party!
At the end of a long day, sometimes you just need to shake it off! Celebrate NRF 2027 with a night of music, dancing and fun at Retail's Big Dance Party on Monday, Jan. 11, from 8 – 10 p.m. Doors open @ 7:30 pm.
Getting the party started is Bryce Alakai, most recently known for winning the 2026 season of Love Island. Bryce is the resident DJ at Insomniac's Mesa venue and has built a reputation for delivering high-energy sets that keep the crowd moving, setting the tone for an unforgettable night.
Then, taking the energy to the next level, SOFI TUKKER hits the stage! The Grammy-nominated electronic duo is known for their infectious beats, global hits and electrifying live performances. Combining dynamic DJ sets with live elements, SOFI TUKKER will bring an unforgettable energy to the stage.
Retail’s Big Dance Party is a private event exclusively for registered NRF 2027 attendees.
