Google is dedicated to our mission of organizing the world's information and making it universally accessible and useful, a mission we extend to empowering the global retail community.
As the enterprise engine for transformation, Google Cloud provides a secure, open, and scalable platform infused with the best of Google’s AI and data capabilities. Across Google, we bring holistic value to retailers by unifying insights and solutions across the entire customer journey, including:
Cloud & AI: Delivering the groundbreaking generative AI capabilities of Gemini and powerful enterprise data analytics via BigQuery to revolutionize operations, supply chain, and employee productivity.
Commerce & Search: Providing world-class discovery, browse, and recommendation technology for your digital storefronts, leveraging the core AI expertise of Google Search.
Ads & Marketing: Enabling powerful omnichannel growth and measurement by using first-party data to optimize campaigns and reach high-value customers across the full Google Ads ecosystem.
Partner with Google at NRF to build the agile, customer-centric retail business of tomorrow.
Tuesday Jan 12
8:00pm - 10:00pm
Manhattan Center, Times Square
From the show floor to the dance floor
Celebrate NRF 2027 with a night of music, dancing and fun at Retail's Big Dance Party on Monday, Jan. 11, from 8 – 10 p.m.
Join more than 2,000 attendees for an unforgettable evening filled with great music, high-energy vibes and nonstop fun. With a dynamic mix of genres and energy to match, NRF is bringing two of today’s top DJs to keep you entertained into the night.
This popular event is first-come, first-served, so be sure to arrive early and join the celebration. Doors open at 7:30 p.m.
