Welcome to The Next Now

Retail success stories are written by companies that are simultaneously crushing it in the now and primed for what’s next. We call it The Next Now. And it’s why you need to be here for NRF 2026: Retail’s Big Show. Priceless connections. Practical education. Futuristic solutions. Everything you need now — and next — is right here.

Make Priceless Connections.
Imagine dozens of professional peer networking events, solution providers and potential partners all rolled up into three incredibly productive days. The valuable connections alone are worth the trip!

View networking programs

Gain Practical Education.
It’s all here — inspiring speakers, data-driven industry trends, strategies from the field and focused workshops. Take home countless tips, tools and “a-ha” moments you can immediately put into practice.

Check out session topics

Explore Futuristic Solutions.
The Expo is booming with innovation. See the roadmap to the Next Now on full display, with the latest technologies and trailblazing solution partners ready to show you what’s possible.

Discover new tech

A masterclass in AI

NRF is excited to announce the AI Stage at NRF 2026: Retail’s Big Show. If you are seeking actionable insights for integrating AI, agentic AI and emerging technologies into your business strategies, these sessions are for you.

The AI Stage features a variety of AI session topics and is open to all retail attendees who purchase an All-Access Pass.

 
Learn more
 

NRF 2026 speaker lineup

 
Mark Metrick
Kecia Steelman
Dane Mathews
Mark Barrocas
Diana Marshall
Bob Eddy
Caroline Brown
Sun Choe
Nina Flood
Harley Finkelstein
Dayna Quanbeck
Richard Cox

Retail's Big Show Rewind

Explore the NRF 2025: Retail's Big Show recap featuring key highlights from last year's event. Dive into event photos, video clips, NRF blog posts and more. Discover why people say this is the premier gathering for the retail industry.

 
View the recap

Calling All Next Now
Sponsors & Exhibitors

Reach retail decision-makers from more than 100 countries worldwide! The NRF Expo is retail's largest stage, offering exhibitors and sponsors an unparalleled marketing and sales opportunity. Additional branding opportunities may be purchased to elevate your presence at Retail's Big Show. Space is limited, so reserve your booth now!

Contact Tami Sakell, VP, Sales, at sakellt@nrf.com or 202-661-3044.

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NRF: Retail's Big Show

January 11-13, 2026
Jacob K. Javits Convention Center, NYC

Register now