Steve Lister

Steve Lister is a pioneering sustainability consultant and dedicated advocate for the retail marketing sector, working with global brands, retailers and supply chain partners across print, point of sale and packaging. For more than two decades, he has helped organisations deliver transformative projects by rethinking how retail environments are designed, manufactured and managed throughout their lifecycle.

His expertise spans retail store fixture design, print marketing activations and packaging, giving him a uniquely practical understanding of the commercial and operational realities businesses face. Steve focuses on the early decisions that shape outcomes — from design intent and material selection through to logistics and end-of-life recycling — helping organisations reduce waste, simplify complexity and build more circular solutions.

Known for combining commercial insight with practical delivery, his influence extends well beyond consultancy. Through keynote speaking, advisory roles and industry training programmes, he challenges established thinking and inspires teams to approach sustainability as an opportunity for innovation rather than a constraint.

Steve’s work has supported global brands and retailers navigating increasing regulatory expectations and changing consumer demands, while maintaining performance and profitability across retail marketing activations.

Recognised as one of RETHINK Retail’s Top Retail Experts for 2026, he is widely regarded as a catalyst for positive change — helping the industry move forward through better decisions, stronger collaboration and practical leadership.