Sharon Yourell Lawlor

Sharon Yourell Lawlor is an award-winning retail and shopper marketing strategist based in Dublin, Ireland, and the Managing Director of Think Plan Do Consulting. In 2026, she is once again honoured as one of the Retail Voices Top 50, representing the global retail community in New York.

Recognized as a RETHINK Retail Top Global Influencer (2023, 2024, 2025) and named among the Retail Technology Information Hub’s Top 100 Retail Tech Influencers in 2025, Sharon helps brands, retailers, and agencies unlock growth by aligning business goals with the evolving needs of the Modern Shopper.

With almost 30 years of experience spanning retail, consumer goods, and shopper marketing, she brings deep expertise in category growth, retail innovation, and customer engagement strategies that deliver measurable impact. Sharon co-authored the Sustainable Irish Retail Action (SIRA) handbook, guiding retailers to enhance experiences while embedding sustainable practices.

A frequent global keynote speaker, Sharon inspires audiences with insights on modern shoppers, experience-led retail, and the future of customer engagement. Her influence also extends into education, with over 20,000 professionals worldwide having completed her LinkedIn Learning course on Retail Marketing Strategy. She continues to shape the industry through her bi-weekly What’s In Store newsletter, spotlighting best-in-class experiences and emerging retail trends.