Managing Director
Think Plan Do Consulting
aron Yourell Lawlor has spent nearly 30 years helping businesses answer one fundamental retail question: what makes a shopper choose?
Known as The Modern Shopper Strategist, Sharon is an award-winning retail and shopper strategist, customer experience expert, international speaker and thought leader who helps brands and retail businesses understand how people really shop - and turn that understanding into commercial growth. Combining shopper psychology, behavioural insight and deep retail expertise, she decodes how shoppers behave, evaluates the customer experience being delivered versus what it should be, and helps businesses identify and close the gaps that matter.
Through THINK PLAN DO CONSULTING, Sharon advises brands, retailers and retail technology businesses on the changing behaviours, trends and innovations reshaping commerce. Her expertise spans retail and shopper strategy, customer experience, category growth, retail media and in-store innovation - always viewed through the lens of what they ultimately mean for the shopper.
A three-time Retail Voice by NRF, Sharon has also been recognised as a RETHINK Retail Top Global Retail Expert and one of RTIH’s Top 100 Retail Technology Influencers. She is a sought-after international keynote speaker and moderator and the creator of LinkedIn Learning’s Retail Marketing Strategy course, completed by more than 24,000 professionals worldwide.
Sharon is also co-author of an industry handbook on retail sustainability and creator of the What’s In Store newsletter, where she shares her perspective on shopper behaviour, retail trends and the ideas and innovations shaping the future of retail.
