Scott Saunders

Online, retailers can see what shoppers viewed, ignored, abandoned, and purchased. In stores, much of what happens between arrival and checkout remains a black box.

What if every store were as measurable as a website? What if you knew which displays earned attention, which products shoppers picked up and where, which layouts changed shopping behavior, and how employee interactions influenced conversions?

The answers are already embedded in camera feeds, transaction data, store layouts, product movement, and everyday interactions. Explore how AI can connect these signals to:

• Measure customer behavior: Reveal how shoppers engage with products, displays, and employees, and where sales opportunities are lost.
• Benchmark performance at scale: Compare stores, uncover service gaps, and identify practices worth replicating.
• Turn insights into action: Automatically deliver timely coaching to store teams and trigger workflows that address issues as they happen.

The next generation of retail will move beyond store visits, photo audits, and periodic checklists. Leaders will ask deeper questions of the systems already around them, making physical retail as adaptive and iterative as e-commerce.