Founder, Host & Producer
Retail Razor Podcast Network
Ricardo Belmar is a go-to-market strategist, advisor, and digital transformation specialist with more than 20 years of experience guiding retail technology marketing and product teams. He helps retailers deliver better customer experiences and run their operations more efficiently. He also advises retail technology providers on go-to-market strategy and partner alliances.
Most recently, Ricardo was Director, Partner Marketing for Retail & Consumer Goods at Microsoft, where he led partner go-to-market initiatives across the Americas. Today he is the founder, host, and producer of The Retail Razor Podcast Network, the #1 indie podcast network for retail. The network covers AI in commerce, retail and commerce media, digital transformation, customer and employee experience, and executive leadership.
Tuesday Jan 12
11:30am - 12:00pm
HP Stage, Javits North, Rm 411
Shopping and checkout are increasingly happening outside retailers’ owned storefronts, across marketplaces, social platforms, delivery apps, AI assistants, and embedded commerce experiences. As the path to purchase becomes more fragmented, maintaining ownership of the customer relationship is becoming more complex. This session will explore how retail leaders can evaluate emerging commerce channels, protect the customer relationship, and stay connected to customers wherever they choose to buy.
