Monica San Jose

With more than 25 years of experience in the fashion and beauty industry, I am a Global Commercial Executive, passionate about driving growth and transformation.

Throughout my career, I’ve held leadership roles at Sephora (LVMH), Roberto Verino, El Corte Inglés, VF Corporation, Levi’s, and Kontoor Brands, which has given me a deep understanding of omnichannel distribution and the management of international sales teams across different markets. I currently serve as Vice President of Sales EMEA at Perry Ellis International, where I lead the commercial strategy for the Original Penguin brand across EMEA.

Beyond my corporate role, I sit on the advisory board of EcoIntelligent Growth, senior advisor of Scale Up Franchise and Vice Chair of the Alumni Governance Council at IESE’s School for Board Directors (KPMG/AED). I am also a member of the Expert Committee of the Spanish Retail Association and an Ambassador for The New Retail Business School.

As a consultant, I advise fashion and beauty brands on growth and transformation projects, and as a keynote speaker, I explore how technologies such as AI, AR and VR are reshaping consumer experiences. I also teach digital channel integration at Universidad Europea de Madrid and in the University of Cantabria’s Executive Program.

Additionally, I am co-founder of Retail Escool, a virtual campus dedicated to in-store team training.

Recognised as a Distinguished Alumna of the University of Cantabria, I was named Top Retail Expert 2025 by Rethink Retail, LinkedIn Top Voice, and a Top 100 Women Leaders in Spain nominee this year.