Melissa Repko

Retail and Consumer Reporter

CNBC

Melissa Repko is a retail reporter for CNBC. She covers many of the country’s largest grocers and big-box chains, including Walmart, Target and Home Depot, along with department stores, discounters and specialty retailers. She closely follows consumer trends and writes about how spending patterns are influencing the labor market and U.S. economy. Prior to joining CNBC, she reported for The Dallas Morning News, The Oregonian, ABC News and The Buffalo News.

Speaking in:

Tuesday Jan 14th

2:00pm - 2:30pm

Javits North, Level 5, SAP Theatre

Building a lifestyle brand: Pacsun’s vision for the next generation

Join Brie Olson, CEO of Pacsun, for an engaging fireside chat about leading a lifestyle brand that resonates with youth culture. Brie will discuss how Pacsun stays ahead of trends, curating a brand experience that blends fashion, community and social responsibility. Learn about the strategic pivots that have helped Pacsun thrive in a rapidly changing retail landscape, including embracing digital innovation and strategic collaborations. Brie will share insights on connecting with Gen Z, creating a brand that reflects their values, navigating the evolving world of fashion retail, and social commerce.

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Melissa Repko

Speaking in:

Tuesday Jan 14th

Building a lifestyle brand: Pacsun’s vision for the next generation