Melissa Repko
Retail Reporter
CNBC
Melissa Repko is a retail reporter for CNBC. She covers the country’s largest grocers and big-box chains, including Walmart, Target and Home Depot, along with department stores, discounters and specialty retailers. She closely follows consumer trends and writes about how spending patterns are influencing the labor market and U.S. economy. Prior to joining CNBC, she reported for The Dallas Morning News, The Oregonian, ABC News and The Buffalo News.
Speaking in:
Monday Jan 12
11:20am - 11:50am
The power of private brands: Luring today’s cost-conscious shopper
Retailers are using myriad strategies to elevate private brands. McKinsey reports that more than 80% of U.S. consumers rate the quality of private-brand food products the same or better than national brands, and nearly 90% feel that private brands offer similar or better value. Hear how retailers are taking on the big names with strategies that bundle innovation, marketing and razor-sharp pricing.