Liza Amlani

Liza Amlani, known across the retail industry as The Chief Merchant, is a trusted voice on improving organizational effectiveness and driving profitability.

She is Principal & Co-Founder of Retail Strategy Group, where she partners with global brands and retailers to install materials-first operating models, accelerate time-to-market, and sharpen product decisions across categories from apparel and footwear to luxury and retail tech.

With over two decades of experience, Liza has held leadership roles including Accenture’s merchandising subject-matter expert and Head of Buying for Ralph Lauren’s Northern Europe business.

She frequently contributes her expertise to Retail Dive, Running Insight Magazine Bloomberg, The Wall Street Journal, The New York Times and more.

She has been recognized by RETHINK Retail as a Top Retail Expert and selected by the National Retail Federation as part of its Retail Voices community.

Liza is also co-author of The Whole Sale: Profitable Wholesale Strategies for Brands (2025) and the forthcoming The Material Life: Process Innovation for Retailers and Brands (Routledge, 2025).

Whether on stage, in boardrooms or directly on the shop floor, Liza delivers authoritative perspectives on how retailers can unlock profitability.