Principal
Retail Strategy Group
Liza Amlani is known across the industry as The Chief Merchant. She is a trusted voice on process innovation, product creation, and profitability. Liza is the Principal of Retail Strategy Group, where she partners with global brands and retailers to install materials-first operating models, accelerate time-to-market, and sharpen product decisions across apparel, footwear, and luxury. With over two decades of experience, Liza has held leadership roles including Accenture's merchandising subject-matter expert and Head of Buying for Ralph Lauren's Lauren brand in the UK, Ireland, and Northern Europe. She contributes regularly to Sourcing Journal, Retail Dive, WWD, Business of Fashion, Bloomberg, The Wall Street Journal, and The New York Times. RETHINK Retail has recognized her as a Top Retail Expert for five consecutive years, and the National Retail Federation named her a Retail Voice in 2025, 2026, and 2027.
Liza is co-author of The Whole Sale: Profitable Wholesale Strategies for Brands (2025) and The Material Life: Process Innovation for Retailers and Brands (Routledge, 2025). Liza sits on
the board of Goodwill, serves as a Fashion Scholarship Fund mentor and Adjunct Professor.
