President
ExpoRetail
A professor at numerous business schools: IE Business School, ESIC Business & Marketing School, EAE, ICMED in Spain, Universidad del Pacíficoin Peru, and Florida International University in the USA.
Author of numerous books on retail strategy, including Omniclient, Amazon Report 2019, Jeff Bezos 2023, and Why We Sell. Selected as a Top Voice in Spain by LinkedIn. 50 million views of his articles projected for 2025.Selected as a Top Retail Expert globally for 2024 and 2025 by Rethink Retail & Microsoft.
He has advised 9 of the 10 largest retailers in Latin America, has lectured in more than 50 countries and has been recognized as a Top Retail Speaker worldwide. Laureano has helped more than 100 companies with their strategic transformation.
