Chief Brand Officer
Stanley 1913 [PMI WW Brands LLC]
With over 25 years of visionary leadership, Kate transforms brands into cultural phenomena. As Chief Brand Officer for PMI WW Brands, LLC, specifically overseeing the iconic Stanley 1913 brand, she masterminds growth and profit through purpose-driven strategies and impactful launches. Leveraging her deep expertise from elevating global brands like adidas and Allbirds across fashion, lifestyle, and sport, Kate now leads Stanley 1913’s brand strategy, marketing, partnerships, and insights to forge unparalleled consumer relevancy and define the next era of growth.
Sunday Jan 10
12:15pm - 12:45pm
Logicbroker Stage, Javits North, Rm 404
What does it take to grow a business for more than 100 years? For both Stanley 1913 and Loblaw Companies Limited, longevity has never been about standing still. It's about continuously adapting to changing customers, markets, and technologies while staying true to the strengths that made them successful in the first place. In this candid conversation, leaders from two iconic brands will share how they balance heritage with innovation to fuel their next phase of growth. From expanding beyond breakthrough products and entering new markets to scaling AI across stores, supply chain, procurement, corporate functions and employee experiences, the two executives will discuss the decisions, risks, and lessons learned while evolving businesses built to endure.
