Managing Director & Founder
RX Group
Juanita Neville-Te Rito is one of Australasia's most respected retail and customer experience leaders, working at the intersection of strategy, experience and business transformation for more than 30 years.
She has held C-suite roles at Woolworths, The Warehouse Group, Yum! Brands and Noel Leeming, leading brand, category and customer-experience initiatives that reshaped market performance for some of ANZ's best-known names.
As Founder and Managing Director of RX Group, Juanita now leads an award-winning Trans-Tasman consultancy that links strategy, experience and execution to create future-fit retail, partnering with brands including Woolworths, Spark, Google, AWS, Burger King, Pizza Hut and Honda. She is a Board Member of the Ebeltoft Group, a global collective of leading retail experts, and leads retail safaris and executive study tours across APAC, China and Japan, helping retailers identify, navigate and act on the trends reshaping the region before they hit home. Through RXCOLAB.AI, she helps businesses navigate how AI is reshaping the way they understand, reach and retain customers.
A regular published commentator and in-demand keynote speaker with an influential voice across social and professional media, Juanita is recognised as one of the retail sector's most impactful thinkers - setting the standard for what's next rather than simply reporting on it. Warm, witty and unapologetically straight-talking, she is equally in demand as a media commentator, masterclass facilitator and leadership advisor, bringing pragmatic, people-first thinking to every stage and boardroom.
Based in Auckland, New Zealand, Juanita speaks at events around the globe and partners with multi-national brands.
