Juanita Neville-Te Rito

Juanita Neville-Te Rito is one of Australasia’s most respected retail strategists and founder of RX Group, an award-winning Trans-Tasman consultancy transforming how retailers and brands link strategy, experience and execution to create future-fit retail. With more than 30 years of retail leadership across Australia and New Zealand, she has partnered with leading retailers including Woolworths, Placemakers, Life & Unichem Pharmacy, BedsRUs, Burger King and Farmlands to deliver customer-led growth and commercial transformation.

Her executive career spans C-suite leadership roles at Woolworths, The Warehouse Group, Yum! Brands and Noel Leeming, where she led large-scale brand, category and customer-experience initiatives that re-shaped market performance.

As ANZ’s representative in the global Ebeltoft Group - a collective of the world’s leading retail experts - Juanita contributes to international consumer and retail intelligence, connecting Australasian and APAC insights with global innovation and best practice.

Renowned for her pragmatic, people-first approach, Juanita helps brands turn challenges into opportunities through clear strategy and measurable execution. A sought-after speaker and commentator, she brings deep expertise, humour and real-world perspective to discussions about the future of retail.

Passionate about advancing retail across the Asia-Pacific region, she champions collaboration, innovation and purposeful leadership. Known for her straight-talk, contagious energy and unwavering focus, Juanita doesn’t just analyse where retail is headed, she helps shape its future-fit direction.