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James Lane

James Lane

Chief AI Transformation Officer

Best Buy


James Lane is the Chief AI Transformation Officer at Best Buy since May 2026, leading AI strategy and integration across the company’s digital commerce ecosystem, including agentic commerce initiatives and collaboration with Design and Engineering teams. His career includes leadership roles at Best Buy, Coursera, Nike, eBay, Amazon, and Varicent (IBM), with experience ranging from store associate to VP of Product Management and senior director positions.

Lane holds a Bachelor of Science in Computer Information Systems from Colorado State University and a Project Management Certificate from Villanova University. He focuses professionally on agentic commerce, AI-driven product development, and digital transformation, and is the founder of TriFlow.ai, a platform addressing product development gaps, while also contributing to discourse on AI in retail and product management evolution.

Based in Portland, Oregon, Lane is recognized as a seasoned executive in AI, product management, and digital commerce, driving Best Buy’s AI transformation to enhance customer experience and operations.

Speaking in:

Sunday Jan 10

1:45pm - 2:15pm

Mirakl Stage, Javits North, Rm 406

The Agentic Commerce Playbook: Lessons from Early Movers

Agentic commerce has moved from concept to production. The infrastructure decisions retailers make today will determine who captures this revenue.  Stripe has been working with retailers on agentic commerce for over a year, across modalities from AI-powered product discovery to checkout within agents. In this session, Stripe and a leading retailer will share what it took to go live as early movers, including the decisions, tradeoffs, and learnings from being first. Attendees will gain a clear picture of where the agentic commerce market stands today and an understanding of the core infrastructure that will matter as the landscape evolves.