Customer Insights and Marketing Analytics Manager
Pepco
Dominik Olejko is a CX & Loyalty expert and retail executive with nearly 18 years of experience turning customer understanding into commercial growth. He currently leads Customer Insights & Marketing Analytics across 19 European countries, bringing together customer insights, market understanding, and advanced analytics. His career spans leadership roles across fashion, home furnishing, and sporting goods retail, where he has shaped customer strategies across diverse markets and retail formats.
Dominik is a keynote speaker on customer experience, loyalty, retail, and data-driven growth. He also serves as a juror for leading e-commerce, loyalty, and marketing awards, including the Effie Awards.
Recognised as an NRF Top Retail Voice 2026 and one of CX Network’s Top 25 AI Leaders in CX to Follow, Dominik champions a simple principle: loyalty is not something brands can expect. It is something they must earn every day.
