Dominik Olejko

Senior Retail Leader with 18+ years of experience in Customer Experience, Omnichannel Sales, Loyalty Marketing & Inisights.

My journey led me through the worlds of sports, interior furnishings and fashion. I’ve worked for global retail icons such as Decathlon, IKEA and H&M, and today I lead Customer Insights and Marketing Analytics for Europe at Pepco, turning data into meaning and strategy into growth.

I’m a strong believer of Reversed Loyalty concept, built on a simple truth: every day, it’s the brand that must earn the customer’s trust, not the customer who owes loyalty to the brand.

I share my perspective as a keynote speaker, panelist and podcast guest across Europe, exploring what truly drives loyalty, emotion and growth in modern retail.