Chief Digital Officer
JTV
Craig Shields is Chief Digital Officer at JTV®, where he operates at the intersection of technology and business strategy. He helps position the company for where its customers are heading, translating emerging capabilities and changing customer expectations into digital experiences and opportunities for growth.
Since joining JTV Craig has led major technology initiatives, including the launch of a marketplace and multiple e-commerce platform and CRM migrations. His experience spans marketing, merchandising, product management and technology, with current responsibilities encompassing customer engagement, owned media, search visibility and the digital customer experience.
An early adopter of applied AI in e-commerce, Craig has advanced its use in product content, personalization and a more dynamic approach to CRM across email, SMS and push notifications. His work also includes search engine optimization (SEO) and answer engine optimization (AEO), helping JTV adapt to how customers discover and engage with brands.
Monday Jan 11
10:45am - 11:15am
HP Stage, Javits North, Rm 411
Commerce has a new customer – and it isn’t human. Shopping agents are beginning to compare, decide and buy at machine speed and volume. They don’t browse – they read your data. And when an agent evaluates your catalog, speed alone isn’t enough – it needs to trust that your data is true. One stale price, phantom inventory count or hallucinated attribute can remove you from consideration.
This panel goes inside the intelligence layer that makes commerce agent-ready – enriched & verified product data, real-time pricing & availability, taxonomy machines can reason over, and governed endpoints that ground every answer in evidence. Leave with a practical definition of “agent-ready” – and why the next share shift in retail may be decided there.
