VP, Ecommerce
Steve Madden
Colleen is the VP of E-Commerce at Steven Madden, Ltd. She focuses on delivering a customer centric path-to-purchase across a portfolio of brands including: Steve Madden, Dolce Vita, Betsey Johnson, ATM Collection and Blondo. In addition to the DTC websites, Colleen also oversees the brand apps, social commerce- including Tik Tok Shop- and agentic commerce, being one of the first brands available to buy on Chat GPT and an early adopter of UCP in partnership with Google. Colleen has over 20 years of retail experience with 13+ years in the digital space. Prior to joining Steve Madden, she worked at Victoria’s Secret, Hudson Bay Company, Lord & Taylor and Bloomingdale’s.
Tuesday Jan 12
1:00pm - 1:30pm
HP Stage, Javits North, Rm 411
For all the talk of the “death of the website,” the retailers getting ahead are doing the opposite: investing in owned digital experiences and using AI to make them more intelligent, personalized, and valuable.
This conversation looks at what it actually takes to build that future: how retailers are rethinking personalization as AI moves from recommending products to acting on a customer's behalf, where a brand's own channels fit into that shift, and what separates a truly agentic experience from a chatbot bolted onto a website.
