Caila Schwartz

Director, Consumer Insights & Strategy

Salesforce

Caila Schwartz is the Director of Consumer Insights & Strategy for Retail and Consumer Goods at Salesforce, a position she has held since 2014. Her expertise lies in data analysis and storytelling, helping retailers uncover new opportunities through data-driven insights. Her research has been featured in outlets including The New York Times, TechCruch, CBS, Good Morning America, and Women's Wear Daily, where she discusses consumer behavior and retail trends in a rapidly evolving market.

Speaking in:

Sunday Jan 12th

1:00pm - 1:30pm

Expo, Level 1, Expo Stage 2

Inside the 2024 holiday trends that will impact retail in 2025

The 2024 holiday season may be over, but there is still much to learn from this historic event. This session will examine the real online shopping behavior of over 1.5 billion global shoppers throughout November and December. We will dig into the biggest trends in consumer behavior and what it means for retail in 2025. In this session we will cover how the season performed, the impact of AI during peak season, how discounting shaped the anatomy of the season, among other topics.

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Caila Schwartz

Speaking in:

Sunday Jan 12th

Inside the 2024 holiday trends that will impact retail in 2025